Layrcake Plays: Tested Go-to-Market Skills for Claude

Which plays are there?

• Qualify an Account List With Claude: Turn each must-have into one yes/no question a seller would ask, and have Claude check every company's own website for it. account-fit-check
• Find Lookalike Companies With Claude: Give Claude one to three customer domains. lookalike-accounts
• Find the Hiring Manager Behind a Job Post With Claude: Find companies with a live post for the role you serve, map the role to the titles that usually manage it (an SDR to the head of sales development, for example), and search for those titles at each company. hiring-manager-finder
• Track Champions Who Changed Jobs With Claude: Look each champion up by name and LinkedIn profile only, leaving out their old company, so the lookup returns where they work now. champion-tracker
• Turn a LinkedIn Post's Engagers Into Warm Leads With Claude: Pick someone your buyers follow, take their most-engaged recent post, and have Claude read who reacted and commented, filtered to your buyers' job titles. warm-leads-from-post
• Turn Your Own LinkedIn Post Engagers Into Leads With Claude: Have Claude read who reacted to and commented on your recent posts, keep the people who match your buyer's titles, remove your own staff, vendors and recruiters, and draft an opener for each that picks up the post's topic.. my-post-engagers
• Prep for a Sales Call With Claude: Have Claude research the company with dated, sourced facts, read what the person you're meeting has posted lately, and write three questions that only make sense after reading both. call-brief
• Prioritise Your Prospect List With Claude: Give Claude your list with LinkedIn profiles and let it check each person's recent public activity. who-to-contact-first
• Triage Inbound Leads With Claude: Sort the free cases first (free-mail, role addresses, duplicates), check each company against one must-have from its own website, identify the people at companies that fit, and research the best one or two. inbound-triage
• Clean a Contact List Before You Send, With Claude: Remove duplicates, role addresses and malformed rows for free, then check every remaining address for deliverability, look up people whose address failed to see if they moved, and mark each row send, hold or remove with a reason.. list-cleanup

How do you install a play?

$ /plugin marketplace add Layrcake-dev/plays

Then /plugin install <play>@layrcake-plays for each play you want, and connect Layrcake once: claude mcp add --transport http --scope user layrcake https://mcp.layrcake.dev/mcp. Source and licence: GitHub (MIT).

Want a complete starter kit instead? The Claude SDR pack takes you from your website to an approved campaign in six skills. Every play follows the Agent Outbound Standard.

Questions people ask